Friday, April 17, 2009

Valued Customers


What should be a moment of great joy in my life has become one of despair. Despair in knowing that Peter Jackson will eventually make, like, 10 grand off me. The Lord of the Rings is being released on Blu-Ray sometime this year, but the release will be (wait for it) the theatrical cut! Not that I have some sort of hatred towards the movies I saw in the theater, but the extended editions are far superior. This is, of course, all rumor at this point, as no official announcement has been made to that end, but it's obviously true. Why release what everyone wants when you can release it at a later date, and after us HD-starved LOTR fanboys have already bought the theatrical cut? It's just good business.

Snark aside, it is good business. They know their customer. Does anyone really think that I won't go out and buy this the day it comes out, and then buy the extended editions the day they come out? Of course not. Then, I'll have four different copies of the same movie! Who wouldn't want that?

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